MODAMODA - The SOLUTION for your gray-to-dark brown hair color conversion.

MODA MODA is the first shampoo utilizing nature's browning principles observed in fruits and vegetables.

MODA MODA is developed in collaboration with a biomaterial specialist Prof. Lee who acquired his Ph. D. at Northwestern University and continued his post-doctoral research at MIT. After 5 years of countless researches with all of their efforts, a shampoo that can take care of your white or gray hair, hair loss, and scalp health was developed.

Now, for those that had concerns about the chemical ingredients, the side effects, skin irritations, from hair dye or even the astronomical costs of hair dyeing at hair salons, LISTEN UP!!!

From, now on it would be completely illogical to take money out of your pocket or even have possible health concerns when dyeing your hair. Just by shampooing with MODAMODA will easily get the job done.

Hair fades white due to various factors, such as heredity, aging, and stress.

Many people dye gray hair at a hair salon or home every month to look a little younger or keep a trendy hairstyle. But the more they dye their hair, rough hair texture, scalp allergies, and hair loss worsened in return. Also, the expensive cost that goes into dyeing hair multiple times has created a high entry barrier for those wanting to dye their gray hair periodically.

We strived in research and development with Dr. Lee over the past five years to devise a solid solution to manage both hair and scalp health. As a result, we have successfully formulated our proprietary patented ingredient inspired by the principles of nature, followed by the development of an all-inclusive shampoo that darkens gray hair into a dark brown color, reduces hair loss, and controls the health of both scalp and hair without including any chemical hair dye ingredients.

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MODA MODA is the world's very first to apply the principle of browning of fruits, such as apples and bananas emitting antioxidants, in shampoos.

Your hair will naturally turn darker every day, little by little. After about 4 weeks, your hair will look brown or blackish brown, and the previous gray hair won’t even be visible to the human eyes.

Nourish your hair and scalp with a shampoo that does not contain any harmful dyeing substances, which are often included in the DIY hair dyes sold in the market currently. MODA MODA is safe to use for those who were hesitant to use products containing pernicious dyeing ingredients to dye gray hair due to sensitive scalp.

With MODA MODA, hair/ scalp care & hair dyeing can be done at home conveniently. Relieving your pocket from the burden of hair dyeing at a hair salon for 150 dollars per month on average.

MODA MODA is well equipped to darken gray hair into natural blackish brown color, reduce dandruff/ hair loss, and provide a fresh cleanse.

• Natural Ingredients: MODA MODA does not contain any harmful ingredients present in regular dyes and hair dye shampoos. A natural surfactant derived from coconut, helps to balance the oil and moisture of the scalp. In addition to darkening gray hair, it helps to prevent and alleviate dandruff/ hair loss.

•  Low Cost: The monthly cost of dyeing hair in hair salons averages out to $150 (based on once per month). Assuming that you’re using 5mL of MODA MODA each time, you can manage your gray hair, dandruff, and hair loss with just 5 cents a day for 60 days.

•  Convenient & Hygienic: Typical hair dye shampoos or self-hair-colorants require wearing gloves due to their harmful ingredients. However, since MODA MODA is completely safe from all of them, you don’t even need gloves.

MODA MODA has specially designed a vacuumed container that does not allow oxygen to penetrate, preventing the oxidation of the shampoo. As it is the world's one and only designed bottle that completely blocks light and oxygen, you can use MODA MODA safely, for a longer period of time. Because the bottom part of the container can be removed easily, you can purchase a refill pack separately, where you can help out planet earth by reducing the use of plastic.

MODA MODA's Antioxidant Complex ingredients (Polyphenol) reacts with oxygen and sunlight while shampooing, forming a film on the hair's cuticle layer.

In other words, because it uses the same principle as nature's browning phenomenon; aka the antioxidation in fruits, gray hair gradually darkens into a natural dark brown. In addition to the natural darkening effect provided by plant-derived ingredients, MODA MODA also contains ingredients that keeps the scalp healthy and alleviate hair loss.

TIP. It is better to give about 3 minutes to react while the hair is foamy from MODA MODA. MODA MODA would be even more effective by providing enough oxygen to the hair by using a hairdryer after shampooing.

• Those with an underlying disease or is pregnant, should consult their doctor about every single ingredient marked on MODA MODA.

• Please note that if there are any remaining shampoo solution in the dead skin cells of your hands or between your nails, it may cause darkening from reacting with oxygen.

MODA MODA's Antioxidant Complex ingredients (Polyphenol) reacts with oxygen and sunlight while shampooing, forming a film on the hair's cuticle layer.

In other words, because it uses the same principle as nature's browning phenomenon; aka the antioxidation in fruits, gray hair gradually darkens into a natural dark brown. In addition to the natural darkening effect provided by plant-derived ingredients, MODA MODA also contains ingredients that keeps the scalp healthy and alleviate hair loss.

MODA MODA has been in deep research regarding antioxidants for the improvement of skin and hair since its establishment in 2016.

In early 2019, we invented a technology of darkening hair by nature's principle of color development by spontaneous oxidation of polyphenols. In July of the same year, we completed human testing and related in vitro tests to improve damaged hair.

In November, we finished the scalp soothing tests and its related in vitro experiments.

Prof. Haeshin Lee, who developed the core material technology with MODA MODA in collaboration, is a renowned scientist. He received his Ph. D. degree in biomedical engineering at Northwestern University. After his Ph. D., he continued biomaterial studies at MIT with Prof. Robert Langer and Prof. Daniel Anderson in 2008. More than 210 papers describing his polyphenol studies have been published. Some of them were published in the world-renowned journals such as NATURE, SCIENCE, Nature Materials, Nature Biomedical Engineering, and Science Advances. In particular, his research on “Geckos with Mussel” has sparked a repercussion to be introduced as a cover paper in Nature.

Together with Dr. Lee, MODA MODA is exerting its best efforts to develop the core ingredients able to expedite hair's darkening effects and upgrade the key ingredients effective for hair loss treatment. In the second half of 2021, we will be releasing a follow-up product i.e., a conditioner product that doubles the hair dyeing effect of MODA MODA.